Strategy & Analytics

(garbage in, garbage out) Strategy based on erroneous information is like ripping out and using the steering wheel of your car to push the accelerator down harder...but in markets where hard, reliable and relevant data is hard to come by, experience, observation and experimentation has filled the gap. We believe in knowing what we can - and more importantly...knowing what we do not know.

Before recommending a course of action for our clients. The era of faster response and social media polling, offers a skewed but helpful barometer to test against and increasingly clients are embracing dip-stick approaches as we build the analytic models

Brand Development

We nurture and create meaningful brand stories. All of our capabilities support the longterm growth and development of brand potential. Corbin has been fortunate to work with brands that have over the course of decades grown from strength to strength and become household names across the Caribbean.
A brand conversation can start, change or go viral in a heartbeat, so agility and opportunity are at the heart of what we do.

Social & Mobile

“More and more we have to communicate with less and less” - brevity is the soul of wit and wit is often the sole of the message. With a world of entertainment and opinions in every hand, we have honed our comms (see, use the short version) to fit smaller screen and the brief seconds allocated by our uber- busy market. To steal a quote from The One Hundred Foot Journey…”what does the beast want?...Innovation, innovation, innovation”.

Digital

Digital allows consumers to engage, absorb and most importantly respond. Much more than just ads and marketing campaigns, we create experiences. Websites, landing pages, gasification, interactive experiences tie engaging personalized content with rich media to create lasting conversations. Every day, we help our clients to create ever more interesting conversations, engaging campaigns and compelling stories with measurable impact.

Advertising

Almost everything we spend our hard-earned money on has worked equally hard to be the one we choose. Brands build reputation, loyalty and perceived value in many ways...advertising is our particular specialty..it’s how we built OUR Brand for over 60 years. Our motto - Time is precious, don’t waste it for our audience, make it worth their time to listen to and trust us.

Events

Behind every successful event is a host of carefully coordinated activities. We have hands-on experience at the highest levels of Government and Energy sector which have fed our performance on the more simple events. Conception, planning, budget management,coordination, oversight and pre/post event publicity all add to the value of the services offered. Our goal is to offer ‘silent running’ for our clients with all details managed without stress.

Corporate Communications/ Crisis Management

Our CEO has stepped away from the advertising industry twice in the last 25 years, both times to be the Corporate Communications Director of the national airline as the single-point contact for global media and all crisis communications.

Answering the phone to give a live interview on the BBC or CNN at 2am to calmly give context to an unfolding live situation where every word or nuance must be in keeping with a tightly crafted official response while exuding assurance and professionalism...is a solid training ground to put years of experience and training to work. We have the team to support you through the “Golden 60 seconds” before social media pundits rain judgment on your brand.